YOU KNOW SLEEP TRAINING ISN’T THE ANSWER.. BUT WHAT IS?

A game-changing masterclass for professionals who work with mums and babies.

Wednesday, April 2 | 11 AM AEST | Live on Zoom

$47 AUD

You know the sleep advice out there is a mess.

And you’re tired of seeing families left stressed, guilty, and more confused than when they started.

You’ve probably had moments where you knew the mainstream approach wasn’t cutting it—
🌀 The endless focus on 'independent sleep' that doesn’t align with what we actually know about babies.
🌀 The tired, outdated handouts that reduce sleep support to ‘negative sleep associations’ and self-settling.
🌀 The pressure on parents to ‘fix’ biologically normal behaviours instead of being supported through them.

Maybe you've even found yourself saying, "Don't worry, it's normal," - only to realise that, for many struggling parents, that reassurance isn’t quite enough.

So, what do you say? How do you support families in a way that actually helps - without pushing sleep training, without leaving them to figure it out alone, and without making them feel like they’re failing?

That’s exactly what we’ll be covering in Making Waves: The Masterclass.

WHY THIS MASTERCLASS MATTERS

Mainstream sleep advice often focuses on fixing babies. But sleep isn’t something to be solved—it’s a biological process that unfolds over time. The real issue? The way modern motherhood is structured makes sleep (and parenting in general) feel way harder than it needs to be.

At Mama Matters, we’re here to shift that narrative.

This masterclass isn’t just about sleep. It’s about understanding the cultural and systemic pressures that shape modern parenting - and how you, as a professional, can make a real difference. It’s about offering support that goes beyond outdated handouts and quick-fix solutions, equipping you to guide families with clarity, confidence, and compassion.

At Mama Matters, we believe:

✺ Mothers are the experts on their own babies. Our role isn’t to dictate - it’s to provide knowledge, reassurance, and tools that empower them to trust themselves.

✺ ‘Good sleeper’ isn’t a marker of ‘good motherhood’. Babies aren’t robots, and good sleep isn’t measured by how long they can go without needing their parents. Sleep should be the least interesting thing about your baby.

✺ Support should be flexible, responsive, and guilt-free. One-size-fits-all advice doesn’t work because every family is different. We focus on meeting parents where they’re at and offering realistic strategies that align with their values.

✺ The culture of modern motherhood is broken - but we can do better. Unrealistic expectations leave mothers feeling like they’re failing. As professionals, we have an opportunity (and a responsibility) to change that.

WHAT WE’LL COVER IN THIS MASTERCLASS:

✺ The unseen cultural + systemic forces shaping sleep stress for modern mothers

  • Why sleep has become such a huge pressure point for parents today

  • The role of modern motherhood, social expectations, and the sleep industry in fuelling anxiety

  • How historical shifts in parenting have shaped today’s sleep advice

✺ Why mainstream sleep advice isn’t working—and what to say instead

  • The common sleep narratives that leave parents feeling like they’re failing

  • Why rigid routines and one-size-fits-all solutions don’t align with real families

  • A more flexible, supportive approach that actually helps

✺ How to validate parents' struggles without reinforcing their fears

  • What parents need to hear when they’re overwhelmed by sleep challenges

  • Why reassurance alone isn’t always enough—and what to offer instead

  • How to hold space for both exhaustion and connection

✺ Why "it's normal" isn’t the whole answer—how to support without dismissing

  • The fine balance between normalising and providing practical help

  • How to offer guidance that meets families where they’re at

  • Ways to help parents feel informed, capable, and less alone

✺ The role of maternal mental health, attachment, and expectations around sleep

  • Why sleep challenges aren’t just about sleep—they’re about so much more

  • The links between maternal well-being, baby sleep, and societal pressures

  • What professionals can do to help shift the narrative

✺ The language shifts that build confidence, not pressure

  • Small but powerful ways to reframe sleep conversations

  • How to support parents without adding to their overwhelm

  • Practical ways to empower families in their own unique approach

This masterclass is for you if:

✔️ You work with mums and babies in any capacity (midwife, GP, nurse, IBCLC, doula, social worker, psychologist etc.)
✔️ You want to feel more confident supporting families without undermining maternal instincts
✔️ You see firsthand the guilt, confusion & pressure that mainstream sleep advice creates
✔️ You’re tired of outdated, one-size-fits-all sleep solutions that don’t actually help families
✔️ You want real tools to support families in a way that prioritises attachment & well-being

This session will open your eyes to why sleep is such a thing for modern mothers, but if you’re ready to truly transform the way you support families, the full Making Waves course is where we dive deep. All masterclass attendees get $47 off enrolment. Learn more about the course here.

FOR THE PROFESSIONALS WHO ARE READY TO CUT THROUGH THE NOISE.

Your investment

Your ticket to the Masterclass - Just $47 AUD

90 minute live masterclass with Q+A

Replay access

$47 credit towards Making Waves - Foundations Course if you choose to join the Founders Round!

MEET FIONA.

Founder of Mama Matters, social worker, Circle of Security facilitator, motherhood studies practitioner, and mother of three - Fiona has spent over a decade working with families in inpatient settings, early parenting programs, and community-based support. She’s seen firsthand how mainstream sleep advice often does more harm than good, leaving parents anxious, overwhelmed, and disconnected from their instincts.

Through her work with parents and families, Fiona has helped many families move away from fear-based sleep advice and toward an approach rooted in connection, flexibility, and confidence. Now, she’s bringing this work to professionals who are ready to make waves - challenging outdated norms and offering support that truly changes lives.

🙋‍♀️ I HAVE QUESTIONS

  • No worries! You’ll get access to the replay so you can watch it when it suits you.

  • Yes! This isn’t just about baby sleep—it’s about how sleep fits into the broader landscape of modern motherhood. If you want to strengthen your skills in guiding families beyond the usual advice, this is for you.

  • While this isn’t accredited CPD, many professionals count workshops like this as informal learning. We recommend checking with your registration body.

  • This masterclass is designed for anyone who supports mums and babies—whether you’re a midwife, nurse, GP, IBCLC, social worker, doula, or another perinatal professional. If you see firsthand how sleep stress impacts families and want to feel more confident offering guidance, this is for you.